adidas AG

Capturing the Winter Olympics up-close and on-site 📷⛰️🏂    Our newsroom colleagues lived and breathed the Winter Games: planning content, creating it, and aligning it. See some of the moments that happened along the way.    #MilanoCortina2026 #YouGotThis

The path to success is full of turns – Mikaela Shiffrin inspires at every single one🏅⛷️ Mikaela Shiffrin started her career young and with an astonishing series of successes – including Olympic Gold Medals at the 2014 and 2018 winter games.  Then came the devastating loss of her father in 2020; ...

Bad Bunny on our minds – and featured in our Half Time Gallery🔥 💖Employees at our global headquarters get to bask in Bad-Bunny-love while at work. Our archive team has created a new exhibit featuring 25 shoes designed by adidas x Bad Bunny. Showcased in the Half Time Gallery, it was installed to ...

Our place in football culture continues to expand – the Greek National Team is playing in style⚽🇬🇷    The recent announcement that the Greek National Team is partnering with us again comes with the unveiling of the home jersey.    The white base and bold blue details create a look that is both class...

World Record Set – Khaleb McRae’s outstanding 400 m run🏃‍➡️🔥 The 400-meter indoor running world record that held its spot for 21 years was obliterated over the weekend by Khaleb McRae. His time – the new world record – is 44.52 seconds.  #adidasRunning #YouGotThis

Runners + ADIZERO Pasta party = Community-driven carb-loading in style 🏃‍➡️🍝🎉 This year during Dubai Marathon week, we tapped into something deeper: the rituals that every runner shares before race day. Our goal was simple - turn carb-loading from a personal routine into a shared cultural experien...

Now open: A brand-new hub for soccer, culture, entertainment – oh, and shopping 🏬⚽  A new store that is devoted to soccer has opened at the American Dream Mall in New Jersey.   Soccer fans, footballers, and those tuned in to fashion and culture will all have their soccer-related needs met in the...

Off to a strong start at the Milano Cortina Winter Olympic Games 🏔️   The opening weekend of the pinnacle winter sporting event has already delivered standout moments from our athletes, competing with confidence on the biggest stage in winter sport.   Frida Karlsson delivered the first gold-medal pe...

The Bob Marley collection – fresh on the scene – embodies the values of the music icon 🇯🇲 This Originals collection, created in a close collaboration between adidas x The Bob Marley Foundation, artfully includes design motifs drawn from Bob Marley’s life and music.  ⚽ ‘Football is Freedom’ is fea...

🎬️ New Episode: Illuminated — Featuring Mikaela Shiffrin & Her Mom, Eileen We’re excited to premiere the fourth episode of our Illuminated docuseries — spotlighting the world’s most decorated female skier, Mikaela Shiffrin, through the eyes of someone who has been there since day one: her mother an...